Advanced Fashion forecasting book.

F-trend launches the Advanced Fashion forecasting book based on the F-trend's most popular fashion forecasting course. This is not just a book, but a complete practical guide to become a Fashion forecaster, Marketer, and strategic thinker. Even though The course is designed for the advanced level professionals but equally applicable to the beginners and students those who want to become a fashion forecaster, strategic thinker and the marketers.

Fashion forecasting is a dynamic realm within the Fashion Industry that revolves around discerning upcoming trends across a multitude of elements, including colors, fabrics, materials, apparel, textures, accessories, styles, and more. Its significance extends beyond the mere creation and mass production of garments, as it lays the foundation for the entire fashion landscape, starting from the very essence of textiles.

Immerse yourself in the Fashion Forecasting course, a transformative journey that unravels the multifaceted roles of a fashion forecaster. Meticulously crafted, this course empowers students with a comprehensive understanding of the intricate factors that shape the art of trend prediction. Prepare to be guided through invaluable insights that will equip you for success in this ever-evolving industry.

Embracing a research-oriented approach, this comprehensive program delves into the art of anticipating fashion trends across different age groups, moods, and lifestyles within specific demographics. Uncover the essential considerations that pave the way for designing bespoke apparel and accessories tailored to distinct age groups and demographics. From product management to strategic marketing endeavors, this course equips you with the necessary tools to thrive.

Journey through the fascinating evolution of fashion worldwide, exploring diverse fashion eras and the foundations of the seven fundamental fashion statements. Gain an understanding of the myriad factors that influence fashion trends, encompassing the social, cultural, and regional aspects, and beyond. Discover how to seamlessly incorporate captivating themes into your designs and unlock the secrets of consumer research for unparalleled

Course is designed in such a way that helps you to grow step by step, it aims to prepare you with all the insights and guides to build your understanding regarding the human behavior and than take you through each section step by step

Module-1 (Consumer Behavior and Consumption)

1. Emotion Mapping 
2. Understanding brain and dimensions. Understanding Human Brain, Left Brain vs Right Brain Thinking. 
3. DECODING SOCIETY AND HUMAN BEHAVIOR 
4. Consumer, Product, and Brand Personality.
5. Consumer Self, Culture, and Rituals 
6. Understanding Adulthood 
7. Human and Self 
8. Evolution of consumption 
9. Future consumer landscape and culture shifts 
10. The rise of meaningful consumption 
11. Consumption Pattern. 
12. Situation based consumption 
13. 21st-century sense-making 
14. F-trend PVP model introduction 
15. Lifestyle navigator 
16. Analyzing Desires, Behaviours, and Motivators 
17. Extracting Values and opportunities 
18. VALS and Prizm Method of Consumer Motivation and Value Analysis
19. McCracken Model of Meaning Transfer 
20. Fashion System, Product Advertisement
21. Consumer Behavior Applications of Freudian Theory 
22. Consumer Behavior and its Application in Fashion- 
23. Psychological Approaches to Fashion Change in the New Millennium 
24. Rethinking consumer mechanisms. 
25. Case Studies

Trend mapping: past, present, and future

1. Cognitive traps and the focusing illusion 
2. New thinking on left versus right brain 
3. The interconnected brain 
4. 5 Most common Trend research Method 
5. 9 Approaches of trend forecasting methods 
6. From facts to feelings 
7. From weak signals to the macro trend 
8. Connecting the dots 

Multidimensional forecasting 

1. 4D Quadrant Model 
2. The Essential Future Building Blocks 
3. 4 D Framework Model 
4. Building Trend Canvas 

Trend Index 

1. Trend Index Development 
2. Trend SWOT Analysis
3. Case Studies
4. Trend Index Practice 

Scenario Planning 

1. What is a scenario
2. Why Use Scenario Planning
3. DEVELOPING FUTURE NARRATIVES AND SCENARIOS
4. Mindset Map+ Scenario Planning 
5. Realistic Vs Idealistic Scenarios 
6. Building Scenario Planning
7.  Case Studies 

Trend Toolkit Planning Creating your Trend Canvas

1. Scanning and collection
2. Soft analysis and core analysis 
3. Future building blocks
4. Synthesizing potential futures 
5. Communicating core findings 
6. Understanding the foundation •
7. Quantifiable factors
8. Qualitative factors 

Using maps in trend forecasting 

1. The process of shortlisting trends 
2. Communicating the future-
3. New thinking models
4. Seeing the future in a new light 
5. Trend Engagement Barometer 

1. New Product development in fashion. 
2. Why NPD in fashion 
3. NPD strategies in the fashion 
4. NPD for textile and apparel 
5. Fashion Retail Product Development module 
6. 4P AND 6P MODELS OF PRODUCT DEVELOPMENT 
7. Single NPD module 
8. Two-fold NPD module 
9. EXOGENOUS VARIABLE 
10. Product Trend SWOT analysis 
11. Implementing trend forecasting in NPD 
12. Implications for Colour Forecasting 
13. Carr & Pomeroy’s Process of Design & Product Development 
14. Gaskill’s model of design development processes 
15. Brannon’s NEW PRODUCT Development Model 
16. Using Trend forecasting in fashion product development 
17. Understanding fashion and retail structure 
18. Fast fashion and trend forecasting 
19. Seasonal Fashion setup in fashion forecasting 
20. SEASONAL RETAIL BUYING SEQUENCE 
21. The critical path. 
22. The product lifecycle 
23. THE FASHION INDUSTRY DYNAMICS 
24. HOW TREND FORECASTING FITS INTO PRODUCT DEVELOPMENT

1. SCM( Supply chain and fashion forecast)
2. The fast fashion setup in retail
3. Fashion Forecast and Trend Forecast
4. THE FASHION INDUSTRY AND ITS REQUIREMENTS FOR FORECASTING 
5. Sales impacting fashion forecasting 
6. Aggregation and Seasonality
7. F-trend PVP module in detail
8. Moving from short- to long-term thinking
9. Macro and Mega Trends
10. Scanning the Findings
11. Synthesizing potential futures in Fashion
12. Quantifiable and Qualitative factors
13. Places to research
14. Lifestyle Navigator use in Fashion forecasting • Scenario Planning in fashion forecasting
15. Design analysis for consumer mindset
16. WHY NOW- AND-NEXT
17. Color forecasting and consumer mindset
18. Identifying the Errors in Forecasting
19. Retail Business and Fashion Trend Forecast
20. Fashion forecasting process
21. Trendspotting clues
22. The skill of a trend forecaster

Color Forecasting

1. THE COLOUR DEVELOPMENT PROCESS
2. Color development timescale
3. Rate of change in color trends.
4. Color Cycle model
5. Core, Long, and short-term color cycle 
6. Cyclical color 
7. STEPS TO FOLLOW IN FASHION FORECASTING 
8. RESEARCH 
9. HOW FASHION CYCLES ARE CHALLENGED BY 
10. FAST FASHION 
11. SEASONAL CHANGES IN COLOUR PALETTES 
12. Creating Your color board 
13. Style forecast development 

1. An overview of the 20 Mod states
2. Why Emotion Mapping
3. Product Use Methods
4. HPEI - Cars and Fashion
5. EMOTION & DESIGN 
6. Emotion knowledge acquisition 
7. EMOTION GOAL DEFINITION
8.  Emotion Defined Innovation -EDI
9. Front End and Backend Of Emotion
10. POSITIVE EMOTION VERSUS POSITIVE MOOD 
11. DETERMINING EMOTIONAL INTENTIONS 
12. EMOTION TYPOLOGIES 
13. VISUALISATION OF THE EMOTIONS 
14. WHAT IS POSITIVE EMOTION 
15. PRODUCT EMOTION MEASUREMENT TOOL 
16. HOW ARE POSITIVE EMOTIONS EXPERIENCED IN HUMAN-PRODUCT INTERACTIONS? 
17. EMOTION AND PRODUCT DEVELOPMENT 
18. EMOTIONAL DESIGN TOOLS 
19. TREND AND EMOTION 
20. EMOTION INDEX & BAROMETER