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Advanced Fashion forecasting Course- Recorded

last update on: 09/15/2024

Fashion forecasting is a dynamic realm within the Fashion Industry that revolves around discerning upcoming trends across a multitude of elements, including colors, fabrics, materials, apparel, textures, accessories, styles, and more. Its significance extends beyond the mere creation and mass production of garments, as it lays the foundation for the entire fashion landscape, starting from the very essence of textiles.

Immerse yourself in the Fashion Forecasting course, a transformative journey that unravels the multifaceted roles of a fashion forecaster. Meticulously crafted, this course empowers students with a comprehensive understanding of the intricate factors that shape the art of trend prediction. Prepare to be guided through invaluable insights that will equip you for success in this ever-evolving industry.

Embracing a research-oriented approach, this comprehensive program delves into the art of anticipating fashion trends across different age groups, moods, and lifestyles within specific demographics. Uncover the essential considerations that pave the way for designing bespoke apparel and accessories tailored to distinct age groups and demographics. From product management to strategic marketing endeavors, this course equips you with the necessary tools to thrive.

Journey through the fascinating evolution of fashion worldwide, exploring diverse fashion eras and the foundations of the seven fundamental fashion statements. Gain an understanding of the myriad factors that influence fashion trends, encompassing the social, cultural, and regional aspects, and beyond. Discover how to seamlessly incorporate captivating themes into your designs and unlock the secrets of consumer research for unparalleled

 

Consumer Behaviour
  1. Emotion Mapping 
  2. Understanding brain and dimensions. Understanding Human Brain, Left Brain vs Right Brain Thinking. 
  3. DECODING SOCIETY AND HUMAN BEHAVIOR 
  4. Consumer, Product, and Brand Personality.
  5. Consumer Self, Culture, and Rituals 
  6. Understanding Adulthood 
  7. Human and Self 
  8. Evolution of consumption 
  9. Future consumer landscape and culture shifts 
  10. The rise of meaningful consumption 
  11. Consumption Pattern. 
  12. Situation based consumption 
  13. 21st-century sense-making 
  14. F-trend PVP model introduction 
  15. Lifestyle navigator 
  16. Analyzing Desires, Behaviours, and Motivators 
  17. Extracting Values and opportunities 
  18. VALS and Prizm Method of Consumer Motivation and Value Analysis
  19. McCracken Model of Meaning Transfer 
  20. Fashion System, Product Advertisement
  21. Consumer Behavior Applications of Freudian Theory 
  22. Consumer Behavior and its Application in Fashion- 
  23. Psychological Approaches to Fashion Change in the New Millennium 
  24. Rethinking consumer mechanisms. 
  25. Case Studies
Trend Forecast

Trend mapping: past, present, and future

       • Cognitive traps and the focusing illusion 

  • New thinking on left versus right brain 
  • The interconnected brain 
  • 5 Most common Trend research Method 
  • 9 Approaches of trend forecasting methods 
  • From facts to feelings 
  • From weak signals to the macro trend 
  • Connecting the dots 

Multidimensional forecasting 

  1. 4D Quadrant Model 
  2. The Essential Future Building Blocks 
  3. 4 D Framework Model 
  4. Building Trend Canvas 

Trend Index 

  1. Trend Index Development 
  2. Trend SWOT Analysis
  3. Case Studies
  4. Trend Index Practice 

Scenario Planning 

  1. What is a scenario
  2. Why Use Scenario Planning
  3. DEVELOPING FUTURE NARRATIVES AND SCENARIOS
  4. Mindset Map+ Scenario Planning 
  5. Realistic Vs Idealistic Scenarios 
  6. Building Scenario Planning
  7.  Case Studies 

Trend Toolkit Planning Creating your Trend Canvas

  1. Scanning and collection
  2. Soft analysis and core analysis 
  3. Future building blocks
  4. Synthesizing potential futures 
  5. Communicating core findings 
  6. Understanding the foundation •
  7. Quantifiable factors
  8. Qualitative factors 

Using maps in trend forecasting 

  1. The process of shortlisting trends 
  2. Communicating the future-
  3. New thinking models
  4. Seeing the future in a new light 
  5. Trend Engagement Barometer 
NPD- New Product Development

 

  • New Product development in fashion. 
  • Why NPD in fashion 
  • NPD strategies in the fashion 
  • NPD for textile and apparel 
  • Fashion Retail Product Development module 
  • 4P AND 6P MODELS OF PRODUCT DEVELOPMENT 
  • Single NPD module 
  • Two-fold NPD module 
  • EXOGENOUS VARIABLE 
  • Product Trend SWOT analysis 
  • Implementing trend forecasting in NPD 
  • Implications for Colour Forecasting 
  • Carr & Pomeroy’s Process of Design & Product Development 
  • Gaskill’s model of design development processes 
  • Brannon’s NEW PRODUCT Development Model 
  • Using Trend forecasting in fashion product development 
  • Understanding fashion and retail structure 
  • Fast fashion and trend forecasting 
  • Seasonal Fashion setup in fashion forecasting 
  • SEASONAL RETAIL BUYING SEQUENCE 
  • The critical path. 
  • The product lifecycle 
  • THE FASHION INDUSTRY DYNAMICS 
  • HOW TREND FORECASTING FITS INTO PRODUCT DEVELOPMENT

 

Fashion Forecast
  1. SCM( Supply chain and fashion forecast)
  2. The fast fashion setup in retail
  3. Fashion Forecast and Trend Forecast
  4. THE FASHION INDUSTRY AND ITS REQUIREMENTS FOR FORECASTING 
  5. Sales impacting fashion forecasting 
  6. Aggregation and Seasonality
  7. F-trend PVP module in detail
  8. Moving from short- to long-term thinking
  9. Macro and Mega Trends
  10. Scanning the Findings
  11. Synthesizing potential futures in Fashion
  12. Quantifiable and Qualitative factors
  13. Places to research
  14. Lifestyle Navigator use in Fashion forecasting • Scenario Planning in fashion forecasting
  15. Design analysis for consumer mindset
  16. WHY NOW- AND-NEXT
  17. Color forecasting and consumer mindset
  18. Identifying the Errors in Forecasting
  19. Retail Business and Fashion Trend Forecast
  20. Fashion forecasting process
  21. Trendspotting clues
  22. The skill of a trend forecaster

Color Forecasting

  1. THE COLOUR DEVELOPMENT PROCESS
  2. Color development timescale
  3. Rate of change in color trends.
  4. Color Cycle model
  5. Core, Long, and short-term color cycle 
  6. Cyclical color 
  7. STEPS TO FOLLOW IN FASHION FORECASTING 
  8. RESEARCH 
  9. HOW FASHION CYCLES ARE CHALLENGED BY 
  10. FAST FASHION 
  11. SEASONAL CHANGES IN COLOUR PALETTES 
  12. Creating Your color board 
  13. Style forecast development 

 

EMOTIONAL FORECAST AND DESIGN DEVELOPMENT 

 

  1. An overview of the 20 Mod states
  2. Why Emotion Mapping
  3. Product Use Methods
  4. HPEI - Cars and Fashion
  5. EMOTION & DESIGN 
  6. Emotion knowledge acquisition 
  7. EMOTION GOAL DEFINITION
  8.  Emotion Defined Innovation -EDI
  9. Front End and Backend Of Emotion
  10. POSITIVE EMOTION VERSUS POSITIVE MOOD 
  11. DETERMINING EMOTIONAL INTENTIONS 
  12. EMOTION TYPOLOGIES 
  13. VISUALISATION OF THE EMOTIONS 
  14. WHAT IS POSITIVE EMOTION 
  15. PRODUCT EMOTION MEASUREMENT TOOL 
  16. HOW ARE POSITIVE EMOTIONS EXPERIENCED IN HUMAN-PRODUCT INTERACTIONS? 
  17. EMOTION AND PRODUCT DEVELOPMENT 
  18. EMOTIONAL DESIGN TOOLS 
  19. TREND AND EMOTION 
  20. EMOTION INDEX & BAROMETER 


Dhruva T.

Duration

Category

Modules

2 Months

Fashion forecasting

5

7999 INR
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